Introduction:
For those curious about the purpose of this experience, here’s a brief introduction: I’ve created a VR fashion gallery designed to offer the fashion industry a more innovative way to market and advertise their brands. This experience also aims to provide a more immersive shopping experience, featuring art pieces, sculptures, and clothing.
1. Conceptualization and Idea generation:
The idea behind this VR exhibition project was to rethink the traditional limitations of experiencing fashion and art. My main goal was to design an atmosphere that was not limited by the physical space, providing an immersive, adaptable and environmentally friendly way for audiences of all physical abilities to interact with art and fashion. Therefore, I came up with the idea of making a Virtual Fashion Gallery. The concept was born from an understanding of the limitations of traditional galleries and fashion shows, I envisioned a platform that was built with inclusivity as its foundation, not just an add-on. This inspired me to create a virtual space where art, fashion, and commerce merge seamlessly.
2. Idea Development & Practical Benefits:
By looking for some references for art gallery pictures, I built some sample scenes based on some assets I found online. from my past experience of shopping and often going to art galleries, I choose minimalism and futuristic design movements, For the interior, I prioritise less is more. On the business side, this VR experience aims to reduce the number of returns by allowing customers to “try before they buy” in a virtual environment. Without the physical constraints of size and fit, they can see how the garment fits, try on different looks, and make informed decisions, reducing the inefficiencies and environmental impact of returns. and could be used as an innovative marketing tool for companies and artists. Businesses can showcase their products allowing for interactive customer experiences, and potentially transforming conventional shopping habits. Artists can use VR galleries to display their works, from paintings to sculptures, without the constraints of physical spaces.
Here is what we did to identify and acquire the necessary resources, tools, and assets.